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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A) True
B) False

2. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
C) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

3. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A) Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D) A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

4. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects at the middle of the funnel - interacting with blog content only.
B) Prospects at the bottom of the funnel - actively deciding between vendors.
C) Prospects at the top of the funnel - newly sourced from a tradeshow.
D) Prospects who have transitioned out of the funnel - with a recently closed deal.

5. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A) Marketing Cloud Account Engagement Automation Rule
B) Salesforce Queue
C) Marketing Cloud Account Engagement Marketing Campaign
D) Marketing Cloud Account Engagement Engagement Program
E) Marketing Cloud Account Engagement Static List

Solutions: