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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tools and Metrics | 20% | - Financial and non-financial metrics - Concept generation tools - Risk assessment tools - Design and development methods |
| Topic 2: Portfolio Management | 10% | - Resource allocation - Pipeline governance - Project selection and prioritization - Portfolio balancing |
| Topic 3: Culture, Organization and Teams | 10% | - Innovation culture - Organizational structures - Leadership and collaboration - Cross-functional teams |
| Topic 4: New Products Process | 20% | - Agile and hybrid approaches - Process adaptation and improvement - Stage-gate models - Concept to launch phases |
| Topic 5: Life Cycle Management | 10% | - Introduction, growth, maturity, decline - End-of-life decisions - Platform and derivative management - Maintenance and improvement |
| Topic 6: Market Research | 10% | - Competitive intelligence - Voice of customer - Segmentation and forecasting - Qualitative and quantitative methods |
| Topic 7: NPD Strategy | 20% | - Platform strategy - Corporate and innovation strategy - Technology and product strategy - Intellectual property strategy - Strategic alignment and goals |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. A weakness of NPV method for assesing projects in portfolio management is that:
A) Tools for calculating NPV are not readily available
B) Projects cannot be rank ordered
C) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
D) NPV doesn't allow for resource allocation
2. In project management, Monitoring/Control reports and reviews deal with which of the following:
I. Scope/Performance
II. Business/Financial Impact
III. Schedule/Time
IV. Budget/Cost
A) II, IV
B) I, II, IV
C) I, III
D) I, II, III, IV
3. You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?
A) Encouraging senior managers to get more involved in product innovation
B) Better tools to assist in all aspects of product innovation
C) An improved product innovation process, used by all staff
D) Developing a culture of innobation
4. Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios.
What important consideration has Jance failed to take into account?
A) The company's manufacturing capability
B) Support from senior management
C) The time to market
D) The export market potential
5. Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have
A) D. II, III, IV
B) I, II, III, IV
C) C. I, II, IV
D) I, II, III
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |







