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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate’s knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
NEW QUESTION 61
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Administrator
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Channel Manager
Answer: A,C
NEW QUESTION 62
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Number
- B. Text
- C. Boolean
- D. Decimal
Answer: B,D
NEW QUESTION 63
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Subscriber -specific From Name.
- C. Define a Sender Profile.
- D. Define custom Reply Mail Management.
Answer: A,C
NEW QUESTION 64
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals are created to evaluate journey performance.
- B. Each contact is assigned an individual goal.
- C. Goal target statistics are stored in a data extension.
- D. Goals can act as exit criteria.
- E. Contacts are evaluated against the goal after a wait activity.
Answer: A,D,E
NEW QUESTION 65
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
NEW QUESTION 66
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are available on their Marketing Cloud account.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles are only available within the business in which they were created.
Answer: C
NEW QUESTION 67
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Sending in large volumes will alert ISPs the new IP Address is now in use.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- D. The IP address is on reserve, is already in use, and has an email sending history.
Answer: A
NEW QUESTION 68
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Subscriber Key
- B. Data Extensions
- C. Member Record
- D. Contact ID
Answer: A
NEW QUESTION 69
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Managing the Enhanced SFTP
- C. Setting up the Data Structure
- D. Configuring Journey Builder
Answer: B,C
NEW QUESTION 70
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -One Relationship
- B. Many -to -Many Relationship
- C. One -to -One Relationship
- D. One -to -Many Relationship
Answer: D
NEW QUESTION 71
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 72
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry by date
- B. No re-entry
- C. Re-entry only after exiting
- D. Re-entry by attribute
- E. Re-entry at any time
Answer: B,C,E
NEW QUESTION 73
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Subscriber
- B. Link
- C. Account
- D. Email
Answer: D
NEW QUESTION 74
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Each business unit should have multiple SFTP users
- B. All child business units should have an individual SFTP user
- C. Copy the parent SFTP user into each child business unit
- D. Child business unit SFTP user should be created
Answer: B
NEW QUESTION 75
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
NEW QUESTION 76
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. Multiple brand logos must be accommodated in an email header
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answer: D
NEW QUESTION 77
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. The email address in All Subscribers is prioritized.
- C. Contact Builder was not configured properly.
- D. The data extension was not configured as sendable.
Answer: B
NEW QUESTION 78
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 79
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Run a Bounce Email Report
- B. Query the Send Log
- C. Query the Bounce Data View
- D. Run an Account Send Summary Report
Answer: C
NEW QUESTION 80
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is a reserved word
- B. Keyword has too many characters
- C. Keyword fails to meet content standards
- D. Keyword is used within another business unit
Answer: D
NEW QUESTION 81
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Install the Marketing Cloud App on phone to receive Push Messages
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Add their Email Address in the Query Activity Notifications Field
Answer: C
NEW QUESTION 82
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Conversion/Cart Code
- B. Recommendation Code
- C. Collect Code
- D. Email Conversion Code
Answer: B,C
NEW QUESTION 83
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