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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

A) Use the ad scheduling option
B) Use the conversion optimizer
C) Use the automatic bidding option
D) Use a CPM ad campaign

2. Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis-spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?

A) It will not be approved; Google doesn't accept ads for beer.
B) It will not be approved until Ryan digitally signs proof of his age to advertise beer on Googl e.
C) If the ad is approved, it will be given a Non-Family status.
D) The ad will be approved as Google does accept ads for beer, but not hard alcohol and lique ur.

3. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

A) Google web server
B) Index servers
C) Doc server
D) Directly from the web page

4. Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?

A) Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.
B) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
C) Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.
D) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.

5. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) No, Google AdWords can automatically change the bids, but only for seven-day increments.
B) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
C) Yes, Nancy can do this through Google AdWords' Ad scheduling.
D) Yes, Nancy can do this through Google AdWords' Demographic bidding.

Solutions: