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Google Display Exam Practice Test Sample Questions:

1. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) Sunk costs
B) CTR
C) CPM
D) ROI

2. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

A) 960x250 pixels
B) 800x200 pixels
C) 750x125 pixels
D) 900x300 pixels

3. Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A) Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
B) Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
C) Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
D) Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.

4. Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns with a daily budget less than $50 cannot use ad scheduling.
B) Campaigns that focus on clicks cannot use ad scheduling.
C) Automatic bidding campaigns cannot use ad scheduling.
D) Campaigns with no CPC bid limit cannot use ad scheduling.

5. Which of the following are the best practices for video content on YouTube?

A) Create videos that feature original content.
B) Update your content on regular basis.
C) Create videos that teach and engage the YouTube community on your services.
D) Keep your videos to atleast 10 minutes.

Solutions: