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GCCC Strategic Communication Management Professional Sample Questions:

1. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Evaluate the latest tools and technologies available to support internal communication.
B) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
C) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

2. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, high potential damage
B) Low probability, low potential damage
C) High probability, low potential damage
D) High probability, high potential damage

3. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) placing the responsibility for the crisis on the appropriate party.
B) indicating what the authorities are doing to address the crisis.
C) communicating the facts that are currently available.
D) describing the steps the organization is taking to address the situation now and in the future.

4. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Show senior leaders a report written for a previous employer.
C) Create a business case that demonstrates results based on research.
D) Provide senior leaders with a list of websites with good examples of research.

5. Which of the following is a well-formed SMART communication objective?

A) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
B) Sixty percent of employees enroll in ethical behavior training by 12 June.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Produce an eight-page ethics brochure and distribute it to 12,000 employees.

Solutions: