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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model
B. Primary - Campaign Source Attribution
B, Einstein Attribution
C. Account-to-Opportunity Matching

Question 2

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Segmentation rule
B. Dynamic list
C. Completion action
D. Automation rule

Question 3

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Rename the Salesforce connector for the Sandbox org
B. Delete all data from the Sandbox org
C. Unverified and delete the Salesforce connector for the Sandbox org
D. Create a new Salesforce Connector for the Production org
E. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

Question 4

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. When was the last time a prospect was emailed in their current email provider.
B. How many emails a month were sent from the current email provider
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. Identify the currently mailable and unmailable prospects in their current email provider.

Question 5

Select available Social Posting Connectors

A. Zone
B. Tumblr
C. WhatsApp
D. Linkedln
E. Twitter
F. Facebook
G. Instagram

Solutions: