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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Execution and Optimization | - Campaign execution flow - Performance monitoring and optimization |
| Data Management and Integration | - Data sources and data mapping - Integration with external systems |
| Campaign Design and Development | - Building campaigns and flowcharts - Segment creation and targeting |
| Unica Campaign Architecture and Concepts | - System components and architecture overview - Campaign data model and flowcharts |
IBM Unica Campaign V8.5 Sample Questions:
1. A user needs to use a list of clients in a flowchart that does not exist in the database, but only as a Microsoft Excel .csv file. This flat file must be mapped into the Unica Campaign flowchart as a:
A) base table.
B) fact table.
C) general table.
D) dimension table.
2. A marketing user has a requirement to create an intermediate table in the flowchart, capturing the audience key and few additional data elements. This data is to be used for further processing downstream in the flowchart. How can the user accomplish this? The user:
A) will be able to do this with a Snapshot process.
B) can do so only if Temp Tables are enabled in the flowchart.
C) should use an Extract process.
D) needs to use flat files for this functionality.
3. In an SSL-enabled deployment of Unica Campaign Listener, what is the required format for the security certificate?
A) PEM
B) JKS
C) XML
D) DER
4. A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which interacts with the mail server and sends an email to the IT department helpdesk to be informed in case problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger, and:
A) schedules a trigger to run on a case-by-case basis.
B) assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on Flowchart Run Error.
C) uses the eMessage process to send out these emails.
D) assigns a trigger in a mail list or call list process.
5. The Unica Platform has been integrated with an Active Directory solution. Due to changes in Active Directory, a specialist needs to make sure that ALL groups and users from the Active Directory solution are synchronized with the Unica Platform. This can be accomplished by:
A) using the manual synchronization function.
B) using the automatic synchronization method.
C) using the Unica Marketing Platform config tool utility.
D) using an Extraction Transformation Loading (ETL) routine between Active Directory and Unica Platform.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |







