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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of sub-segment fair share analysis?

A) To determine the profitability of a product or category.
B) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
C) To identify the best-selling product in a category.
D) To allocate resources equally across all sub-segments.

2. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Shipping products from manufacturers
C) Analyzing online search queries
D) Scanning items at checkout typically tied to Household Loyalty Cards

3. What is the primary goal of SKU rationalization in supply chain management?

A) To increase the number of products available to customers
B) To reduce complexity by removing slow-moving and redundant products
C) To focus solely on high-demand seasonal products
D) To eliminate all high-cost products from the inventory

4. Which of the following most accurately describes incremental contribution?

A) The additional item volume realized from the addition of an item.
B) The additional category volume from adding a particular item.
C) None of these describe incremental contribution.
D) The volume to be expected when adding an item to a category.

5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) Total Sales / ACV Weighted Distribution
B) Total Sales x ACV Weighted Distribution
C) ACV Weighted Distribution / Total Sales
D) ACV Weighted Distribution - Total Sales

Solutions: