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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
| Topic 2: Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Topic 3: Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Topic 4: Automation | 20% | - Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection |
| Topic 5: Account Configuration | 12% | - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation |
| Topic 6: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)
A. Text Response
B. Info Capture
C. Outbound
D. Data Capture
Question 2
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?
A. Use personalization strings created by selecting the data extension.
B. Use Guide Template Language created for each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use AMPscript variables created from each field in the data extension.
Question 3
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)
A. Ensure the Send Log is linked in an attribute group.
B. Use the WriteToLog() AMPscript function in the content.
C. Enable send logging to a data extension during the send process.
D. Match an AMPscript variable name to a Send Log field.
Question 4
During user acceptance testing, customers entering a Journey through an API Event occasionally receive duplicate welcome emails. Investigation shows identical API requests are sometimes submitted twice within seconds because of application retries. Which recommendation best reduces duplicate messaging?
A. Shorten the email subject line.
B. Implement idempotency or duplicate-event detection before processing journey entries.
C. Create multiple Entry Events.
D. Increase email frequency limits.
Question 5
A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?
A. Enable send logging only when troubleshooting.
B. Copy tracking data manually after every campaign.
C. Replace tracking extracts with Publication Lists.
D. Configure Send Logging with an appropriately designed Data Extension and retention strategy.
Solutions:
| Question 1 Answer: A,D | Question 2 Answer: A | Question 3 Answer: C,D | Question 4 Answer: B | Question 5 Answer: D |







