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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?

A) Tracking Overviewtab > Clicks
B) Tracking Job Links tab > URL ID
C) Tracking Click Activity tab > Link View
D) Tracking Click Activity tab > Email Overlay View

2. What is a function of the Content Detective tool?

A) It helps display content in a content box
B) It helps guarantee placement of emails into the inbox
C) It helps track customer traffic generated by content areas within a email
D) It helps identify spam triggers in email content and subject lines

3. A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?

A) Personalize the email content.
B) Use an infographic email template.
C) Send to the entire subscriber base.
D) Limit the email text to 250 words.

4. A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A) When using subscriber data, the attribute or field should have a default value
B) Personalization strings are noted by two sets of double percent symbols
C) Personalization strings are limited to profile attributes
D) Personalization strings are case sensitive
E) Personalization strings can appear in the subject line or body of the email

5. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) you must process an unsubscribe request within 10 days.
B) Your unsubscribe mechanism must be operational for at least 30 days.
C) You must process an unsubscribe request within 20 days.
D) Your unsubscribe mechanism must be operational for at least 20 days.

Solutions: