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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

2. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Bounce Mail Management
B) List Detective
C) Auto-Suppression Lists

3. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) API Event Entry Source
B) Contact Event Entry Source
C) CloudPages Entry Source

4. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Export the journey email analytics.
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

5. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Sender Profile
B) Delivery Profile
C) Send Classification

Solutions: