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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard |
| Topic 2: Campaigns and Experiences | 24% | - Set up triggers and response handling - Implement decision logic and rules - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Create and test campaign variations - Create and manage campaigns |
| Topic 3: Audience Management | 16% | - Use profile attributes and engagement scoring - Create and manage segments - Build audience criteria and filters - Implement catalog-based recommendations - Configure dynamic audience membership |
| Topic 4: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Configure system settings and preferences - Implement data governance policies - Manage user roles and permissions - Understand compliance and security considerations - Monitor system health and troubleshooting |
| Topic 5: Implementation and Configuration | 16% | - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up data collection and event processing - Set up and configure the Web Media Manager |
| Topic 6: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A) 1 hour
B) 15 minutes
C) 30 minutes
D) Real-time
2. What is the rule criteria that you can use in the segment creation process?
A) Dimensions
B) Social mentions
C) Email click throughs
D) Actions
3. What are two ways to populate the interaction studio catalog? [check]
A) Third-party integration
B) Web sdk
C) Email pixel
D) ETL Feed
4. What is the best practice naming convention for attributes?
A) Upper_snake_case
B) UpperCamelCase
C) Lower_snake_case
D) lowerCamelCase
5. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Einstein recipes
B) Promotion
C) Catalog items
D) Einstein Decision
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B,D | Question # 4 Answer: B | Question # 5 Answer: A,C |
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