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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Buying Tools | 20% | - Set up and analyze A/B tests - Configure Events Manager & Conversions API - Manage Meta Business Manager & Business Suite - Use Commerce Manager & Catalogs |
| Creative Strategy | 13% | - Align creative formats with objectives - Apply creative best practices - Comply with ad creative policies |
| Campaign Activation | 31% | - Implement audience targeting strategies - Set up campaigns aligned with business objectives - Apply buying types and bidding strategies - Configure brand safety and ad policies |
| Reporting & Measurement | 15% | - Apply measurement methodologies - Define relevant KPIs and metrics - Generate and interpret reports |
| Campaign Optimization | 22% | - Optimize delivery and performance - Troubleshoot delivery issues - Understand Meta ad auction dynamics - Use Advantage+ solutions |
Facebook Certified media buying professional Sample Questions:
1. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
A) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
B) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
C) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
D) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
2. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
A) Direct Response is for top of the funnel marketing.
B) With brand marketing, Facebook tries to maximize conversions.
C) Brand marketing is for top of the funnel marketing.
D) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
E) With direct marketing, Facebook tries to maximize mobile app installs.
F) With direct marketing, Facebook tries to minimize website conversions.
3. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.
A) WhatsApp
B) Audience Network
C) Facebook
D) Instagram
E) Facebook and Audience Network
4. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
A) $28,000 lifetime budget with accelerated delivery.
B) $4,000 lifetime budget with standard delivery.
C) $7,000 lifetime budget with accelerated delivery.
D) $28,000 lifetime budget with standard delivery.
5. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.
A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Achieved Level, Purchased, Completed Registration, Viewed Content
C) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
D) App Launched, Initiated Checkout, Purchased, Spend Credits
E) Purchased, Initiated Checkout, Completed Registration, Rated
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: C | Question # 3 Answer: C,D | Question # 4 Answer: C | Question # 5 Answer: A |







