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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Tracking Script | |
| Integrating CRM | |
| Using AI Capabilities in Eloqua | |
| Managing Database | |
| Understanding Eloqua Fundamentals | - Generate key reports - Create a segment - Create an email |
| Branding and Deliverability | |
| Configuring Additional Eloqua Services | |
| Implementation Overview | - Describe the major milestones and key deliverables of the available implementation offerings - Identify the pre-requisite documents and the key client attendees required for an implementation |
| Configuring Security Settings | - Explain the importance of asset permissions and contact level security - Create users and customize a security group - Configure company settings |
| Configuring Email Configuration and Preference Management | |
| Implementing Automation | |
| Configuring Forms |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact.
What is the cause of this? (Choose the best answer.)
A) The "Save to Contact Table" processing step within record services is NOT enabled.
B) The field mapping within the custom object is configured incorrectly.
C) You cannot update field values on the contact table from a custom object record.
D) The "Update Existing Record or Data Object" processing step within services is NOT enabled.
2. What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.)
A) average engagement rate
B) current click rate
C) historical open data
D) anticipated open data
3. When contact labels are assigned, which contacts can enter a campaign? (Choose the best answer.)
A) contacts assigned to the user who created the campaign and the Admin Security group
B) only contacts assigned to the user who activated the campaign
C) only contacts assigned to the user who created the campaign
D) contacts assigned to the user who activated the campaign and the Admin security group
4. Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
A) Use Form Validation to improve the quality of incoming data.
B) Use Advanced segmentation to better target the audience.
C) Use Progressive Profiling to increase data collection from web forms.
D) Use Dynamic Content to capture additional audience data.
5. Which is NOT possible within Program Builder? (Choose the best answer.)
A) Assign ownership of a contract randomly through a round robin assignment.
B) Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
C) Concatenate two fields values into a single contact field using the CWM app.
D) Send an email to an email address within a custom object record.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |







